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Google intends to acquisire AdMeld by Celia
The U.S. justice department announced last weekend, approved the Internet search engine giant Google with the price of 400 million dollar acquisition of online advertising platform provider AdMeld company deal. After the completion of the transaction, and Google in the United States shows advertising market share from 8.6% last year to 9.3%, following Facebook, yahoo takes after the third. Internet search advertising business expansion in market share at the same time, Google in network retail market and amazon has also become fierce competition.
Expand the screen display advertising
The U.S. justice department antitrust bureau issued a statement that said after the enterprise and market participants involved the investigation found that Google acquisition AdMeld deal “is unlikely to reduce the AD showed substantial trade competition dynamics, are unlikely to harm the interests of consumers”. Later, Google in the official website issued a statement that said, “for advertising in the vendor, this is an unprecedented opportunity. Believe that technology and service to the continuing escalation of advertisement publishers to grasp the opportunity, let the online display ads more outstanding.” On the same day, AdMeld chief executive Barrett says, “fair in the next Few Days to complete.”
AdMeld was founded in 2007, main business is to the Internet advertising publishers offer technical services, to help its management from hundreds of information source online screen display advertising, customers including news group, fox news and weather channel, and so on.
E-commerce company ChannelAdvisor data shows, Google about 60% of the income from the Internet search relevant advertising business. The American market research institutions Emarketer information display, in recent years, the online advertising market than any other advertising market growth more rapidly. Google in the online advertising for the improvement of the status of field, and actively seek to enlarge the screen display advertising, in June of this year announced the acquisition of online advertising, based in New York AdMeld company. For suspected monopoly, the U.S. justice department to improve the sale review level.
The U.S. justice department said: “although antitrust department, Google acquisition AdMeld final ruling may not harm the interests of consumers, but the department will still continue to pay attention to the situation of the implementation of the anti-monopoly law, in order to maintain display advertising and other forms of online advertisement market environment of fair competition.”
And amazon breath-taking
ChannelAdvisor data shows, Google about 40% of revenue from the retail sector and amazon introduced in recent years an annual fee of $79 of amazon Prime service has the great success, and began to threaten Google’s revenue share. The service to offer consumers amazon.com fast delivery service goods, need not pay extra cost.
ChannelAdvisor chief executive Scott · WenGe think, “amazon has a large chain warehouse, order and delivery process control is strict, once the customer to join amazon Prime in Google search, they will be the number of products has dropped sharply. Amazon Prime user only in the amazon can’t find need products, they will Google and other channels to search for, and amazon has established the customer lock function, and has the world’s best product search engine.”
The Wall Street journal 4 days to report, Google is now and including macy’s, cover general dress and OfficeMax, large retailers and distribution of the business consultation, plans to release a help consumers shopping online and realize the shortest time of delivery service, to curb the passenger flow to amazon. But Google are brewing plan is not sell products directly to consumers, but combined with the existing network product search function, and retailers website cooperation to provide consumers with the physical store inventory catalog, guide the consumer to these sites shopping. At the same time, establish a new delivery service channels, including from the united parcel service companies, and play express company advantage, make consumers shopping in the 1 or 2 days can get goods.
Analysts believe that the need to third party partners to complete terminal consumption mode of operation, will give Google business have a potential risk.
About the Author
I’m Celia, which offers quality products such as Bare Projector Lamp Manufacturer, China Rear Projection Bulbs, and many more. Know more , please visit Lcd projector lamps .
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